increasingly, one of my most favorite brands is one by emerson fry that bears her own name. i first posted here about her activewear line a couple of months ago. last week, she posted her 2014 fall collection and i am blown away! yes, please! i’ll take one of everything!
emerson fry really incapsulates the “less is more” aesthetic that i have grown into. so, the lines are modern and hip, for sure, but the quality and pricing are what really have a stranglehold on me. the pricepoint is squarely “affordable luxury” and the quality is on a whole. other. level. below, i have hooked you up with my absolute faves of the season, but be sure to check the full collection out on-line. i’m guessing you will love it as much as i do.