you know you’ve seen her before. if you are a sucker for street style, you KNOW you’ve seen her. AND, what’s more, you remember her look. there’s just something there that’s a little wild-but-contained and a little perfect-but-crazy, right?
natalie joos, the star of a million street style picts, is a new yorker by way of belgium and the author of the super fabulous blog, tales of endearment. she came to new york in 2003 to handle pr for an emerging fashion designer and then landed a job as studio manager for revered fashion photographer craig mcdean (who is married to shoe designer/vogue editor tabitha simmons and who shoots the campaigns of fashion giants balenciaga, gucci and chloé, as well as cover shoots for almost every glossy international magazine). she began doing freelance writing and, eventually, with the encouragement of mcdean, set out on her own in 2003 to pursue her talent for model casting. since that time, she has crafted a name for herself as a “finger-on-the-pulse” talent spotter and fashion enthusiast.
today, you will find natalie photographed as much as the models she casts for magazines and advertising campaigns.
according to matches fashion, growing up, natalie was surrounded by the avant-garde work of the “antwerp six” designers (which included dries van noten) and was collecting vintage finds long before it was cool. vintage still plays a huge part in natalie’s life and wardrobe choices. “my first vintage purchase was a pair of black leather mary jane platforms. they were from the 1960s and had never been worn.”
according to her blog, natalie started tales of endearment in 2010 “to share her passion for vintage and fashion as showcased by her personal muses and look of the week shoots. she also writes and showcases extensive travel diaries and funny stories about her dating life in new york city.”
let’s get a couple of things straight about natalie: (1) she has a great pair of gams; (2) she has an amazing sense of style, (3) she obviously has an incredible sense of humor and does not take herself so seriously. i think we could be besties.
below i have hooked you up with some of my favorite pics. one thing is for sure, checking out what natalie is wearing or doing or thinking will definitely inspire your daily life. if you aren’t following, you should. you will love tales of endearment . . .