No way…Ouai

Ouai Haircare line

Ouai Haircare line

Summertime is officially here which for me means  my hair goes through the ringer. Between working out and having to wash and blow dry it everyday to the sun damage from being outside my hair is in definite need of TLC. Along comes Ouai (pronounced way) haircare to the rescue.  Just released in this past Spring, I’ve seen Ouai haircare products in no less than five magazines and I was intrigued.

Developed by Jen Atkins, recently named the most influential hair stylist in the world by The New York Times. The woman has serious cred. Ouai has only a few products limited to shampoo and conditioner and a couple of styling products but the one I’m most excited about is this treatment masque. This product was made for me. Ms. Atkins suggests putting the treatment masque on right before heading to the gym and letting the heat work its magic…hello this is perfect, work out my body and repair my hair. My other favorite Ouai product is the dry shampoo. I admit it, sometimes I have to run to work without having the time to blow dry my hair so I just use dry shampoo. Out the door stat!

The products are simple in ingredients and simple in design. I hate buying a product where I feel I’m spending as much money on the bottle as I am on the product itself. Ouai is reasonably priced and you can find it at Sephora or under Shop the Latest.



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